As you know, we’ve been promoting billing and practice management related white papers in a variety of publications over the last year, and have generated a number of leads doing so. We recommend that you use a “soft sell” approach with these types of leads, as they typically are not in the same part of the buying cycle as most prospects you receive from us. Although they may not be ready to buy immediately, they have an interest in the types of products we offer. Educating them on our products by introducing new white papers, webinars, or other educational material is a good way to start to develop relationships with these firms.