Most leads we send to resellers and consultants are new prospects requesting information while visiting our web site.  The leads are distributed to you within one working day, and a trial CD with product information is immediately sent to the prospect. 

We often get questions back about firm size, type of practice, etc.  We send you all the information we have.  The best way to learn more is to locate their web site and spend a few minutes researching information that may help with an approach, as well as ongoing communications.  Just knowing a primary area of practice can help immensely in an initial e-mail. 

“PracticeMaster is perfect for a firm your size with med mal clients.  I’d be happy to show you how Document Assembly can pay for itself in less than a month”. 

This research is also a way to gather missing demographic information not already provided with the lead.  You can also read bios, check out personal interests, learn their favorite charities, see what awards they’ve won, and more.  This valuable information can be used to personally connect with a prospect and build rapport. You should then store their important information in PracticeMaster where you track your leads.